Devils n' Angels is a well-established children's clothing store in Jaipur that was started by Shilpa Bharat Saraf. began 15 years ago in a little room in her house. The name was created by the family members themselves. We sought a name that would make it clear that the company is a retailer of children's apparel. We couldn't think of a better name, so we substituted devils for the boys and angels for the little girls.